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90000 servers and installation costs for longterm customers


oles@ovh.net
02-16-2011, 05:40 PM
Hello,

Since establishing installation costs a year ago, we have seen a large reduction in turnover and the situation is now manageable again. Installation costs have also allowed us to increase the quality of "OVH" delivered dedicated servers which have for 6 months are guaranteed of being shipped with hard drives that are less than 1000 hours or 1 month running.

Thanks to strong growth in 2010 which continues this year, 10 days ago, we exceeded about 90,000 servers (!) on our infrastructure. Over 50% of our stock is less than 12 months. And less than 10% of the stock is more than 3 years. As you are more than 70% likely of having more than one server, we have had discussions with you and are thinking of how you can help us to grow while avoiding the problems of abuse. The goal is simple:

How do we continue to offer quality?

Here's our idea. We set up a loyalty program for customers who keep the same server over several years. And after a while, the program allows for "a new voucher/coupon for a new server that cancels the cost of installation costs.

This loyalty program is designed to accompany you on your growth in 2011 and 2012. So you have the possibility of taking on new machines to enhance your existing architecture or replace your old server.
Also, you can test this or any other kind of server without paying installation fees.

You can use these vouchers for yourself or give it to a friend or use them to deliver a server to a customer or .... resell. Its up to you on how you use them.

The origins of this program, which applies automatically to all existing customers, works like this:

- If you have a "OVH" server
- you have 2 coupons for 2 servers after 2 years
- then a voucher for a new server every year if you keep the server one more year

- If you have a server "kimsufi"
- you have a voucher for a server after 3 years
- then a voucher for a server in each subsequent year if you keep the server one more year.

Example: I have an ovh server for 3 years, tomorrow I will receive 3 vouchers for 3 new servers.

This is the first time that OVH has had a program that is not equal among all customers. It makes a strong distinction between customers who have been faithfully using a single server over several years and those who come to us for specific needs. For the latter, it is thought that they will redirect (in the future) to the publicCloud with billing by the hour without installation costs (instead of a dedicated server with installation charges and then with monthly payments), which responds better to specific needs, events or calculations, but without having to deal with abuse.

Important:
For all servers that pass the anniversary dates you will receive the vouchers once a month. We decided to do the 4th Tuesday of the month. This month it falls on 23rd. So next week, you will receive all the vouchers for all your servers... hehey! The voucher is valid for 5 years (in our case it is the infinite cosmos). However, if you have returned a dedicated server for which you have gotten the voucher, you have the right to use it one month after the expiry of the server. After, it's too late. In accounting terms, we need to expire these vouchers (such as reward points) to avoid problems with accountants that check our accounts ...

This program does not include HG servers or RPS's.

Thank you for talking to us and giving us your ideas regarding installation costs. I think we reached a nice solution that meets almost every need without generating abuse and with which happens to offer quality without compromise.

And en route to the 100,000 servers ...

Regards
Octave